SMASHPOP

Overall identity, custom logotype, patterns and bag packaging for SmashPop. We went for something bright and inviting that carried a mod-pop design aesthetic. The pattern on each flavor is different, allowing for a dynamic but consistent packaging system.

SERVICES
Art Direction
Branding

Packaging

AGENCY
Preacher

PHOTOGRAPHY
Knox Photographics

JUNIOR DESIGNER
Taryn Kealani

SmashPop_Work_Big_LogoSmashPop_Work_Big_Logo
SmashPop_Work_Big_SeaSaltSmashPop_Work_Big_SeaSalt
SmashPop_Work_Big_CheddarSmashPop_Work_Big_Cheddar
SmashPop_Work_Big_SweetSaltySmashPop_Work_Big_SweetSalty
SmashPop_Work_Big_TrioSmashPop_Work_Big_Trio
SmashPop_Work_Big_BoxSmashPop_Work_Big_Box